DITA

In 1995, in Los Angeles, USA, Jeff Solorio and John Juniper embarked on a quest for inspiration in culture, style, sports, and entertainment, which they seamlessly integrated into eyewear design, giving birth to the iconic eyewear brand DITA Eyewear. It wasn't until 2000 that the brand welcomed Tommy O'Gara, a renowned Japanese-American designer often referred to as the "Godfather of Eyewear," as its design director. Under his guidance, DITA Eyewear redefined timeless concepts through innovative techniques, blending the rich retro and nostalgic rock styles of the 50s to 80s with bold American fashion and Japan's century-old craftsmanship. The result was eyewear of unparalleled craftsmanship, showcasing intricate details and a unique design story. To emphasize the brand's distinct character and attention to detail, DITA Eyewear utilized materials such as high-quality titanium, β-titanium, platinum, and 18K gold for frames, ensuring a warm, solid, and deformation-resistant structure. This dedication to quality and reputation solidified DITA Eyewear's unshakable position in the eyewear industry, attracting the admiration and endorsement of numerous international celebrities and handmade eyewear enthusiasts, including Robert Downey Jr., Angelina Jolie, Jennifer Lopez, Tom Holland, Justin Bieber, Beckham, Brad Pitt, Penelope Cruz, Kate Hudson, Lenny Kravitz, and Jamie Foxx, among others.